Vantage Wealth Management
Vantage Wealth Management needed a website that felt as approachable and forward-thinking as their financial expertise. Their previous site, with its darker tones and heavier imagery, didn’t reflect the warmth and personal connection they bring to their clients. The solution? A brighter, more inviting design that puts people first.
Visit the website: vantagewm.com.au
Created at Egg Design
The Brief
The existing website felt overly corporate and visually dated, relying heavily on dark colours and generic imagery. Vantage wanted a site that better reflected their personable approach, with high-level information that gave prospective clients a clear overview of their services before encouraging them to get in touch. Other goals included making the team more visible and relatable, creating a space to share financial insights, evolving the brand to feel more modern and aligned with industry peers, and showcasing client testimonials in a more engaging way that matched the tone of their client relationships.
The Solution
We refreshed the site with a lighter, more approachable visual style and restructured the content to better communicate Vantage’s core service offerings. A new Vantage Point section was designed and developed to house articles and insights, helping demonstrate expertise while providing ongoing value to clients. As content for this section was still being developed internally, a decision was made to build the section into the site but keep it hidden at launch, making it easy to activate once the first round of articles was ready.
To strengthen the sense of familiarity and trust, we made the team more visible across the site. I assisted with art direction during the photoshoot, helping ensure we captured a range of shots suited for different areas of the site, from formal profile photos to more candid workplace imagery. The brand and logo were also subtly evolved to feel more contemporary, while still retaining the recognition and credibility Vantage had built over time. The result is a site that feels polished, professional and welcoming, much like the business itself.
Scope of Work
