The Sojourner Backpackers is a new youth backpackers opening in the heart of Northbridge. It aims to provide are cleaner, more homely, and a more welcoming service than what you may typically receive from a standard backpackers accommodation.
The Sojourner’s branding is based around a fictional character ‘Dave Parker’. Dave is a seasoned traveller who has spent more than his fair share of time sleeping in foreign bunk-beds. A friendly and playful visual identity has been created which reflects the welcoming vibe of The Sojourner Backpackers.