BENJ RIETHMULLER
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The Soujourner Backpackers

The Sojourner Backpackers is a new youth backpackers opening in the heart of Northbridge. It aims to provide are cleaner, more homely, and a more welcoming service than what you may typically receive from a standard backpackers accommodation.

The Sojourner’s branding is based around a fictional character ‘Dave Parker’. Dave is a seasoned traveller who has spent more than his fair share of time sleeping in foreign bunk-beds. A friendly and playful visual identity has been created which reflects the welcoming vibe of The Sojourner Backpackers.

branding / photography / website / signage

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